I don’t know if you have ever done this, but it’s very important when sending out emails to your opt-in list. You have to make sure that you are writing to them specifically, and not to all your subscribers. Why? When you write an emails in a friendly, and personal way it gets rid of the pitchy type emails.

When emails are sent out to an audience such as something like “Greetings all Entrepreneurs” there’s no personalization. It also seems like they’re trying to sell you something. When you add the word “you” when you write then it has the little touch of personalization. Now the reader in tuned into what you’re saying, because that person feels that you’re actually talking to ‘them’.

Not only should you be personal in the email message itself, you should also pay close attention to the subject line of the email. This is important because if people don’t open your email, then it won’t get read. People now get dozens of emails per day, and with those emails half of them are spam. Now, how will you draw the readers attention to your email, and make them open it?

One quick thing I’d like to mention is that Jimmy D. Brown is one of the greatest email marketers that I know. I have personally read, listened, and watched hours and hours of material that is always something new. Some things that I have never even would have thought about in email marketing. I would like you to take a look, and see what he has to offer:

Jimmy D. Brown’s List and Traffic

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