Are you selling to your readers or are you providing them with good useful content?

This is a good point that I want to stress upon. You could instantly lose a reader if you try to sell to them right away. The reason for that is because then you look like someone who’s only going to try to sell them something.

The reason they signed up for your newsletter was because it is free information. They don’t want to hear you telling them to go buy joe’s product today, and buy john’s product tomorrow. They want to hear some stuff for free right now to get them started.

Then you might ask “Well if we’re going to be only giving them free information how do I make money from my list?” The key is to show them that they need the product. You have to give them a mindset of they need investments to make things work.

Going into the internet business field - A great way to incoroprate what I just said would be to show business owners how they can make more money with doing less work. This is the key to selling to internet marketers today. Trying to sell an internet marketer a get rich quick product would be next to impossible. If you can show them how they can reduce their efforts and increase their productivity then you have a sale. A great example of this would be James Brausch’s products.

Now how to incorporate this into an email. When sending an email to your list remember to start off with a question. Bring up some curiosity. Curiosity is what keeps them reading. Without the curiosity there’s no interest. Next you want to tell them a story of a related experience. Then you still want to leave them curious and direct them to the sales page or where ever your goal location is.

With this method you then generate a form of interest to the reader instead of blatently saying “click on this link, and buy this product”. That has no interest towards them. Just remember to be in the mind of the reader and answer the initial question of “what will I get out of this”, or “how will this benefit me?”.

What you say could be the result of your readers staying or unsubscribing.