Jim Edwards has discussed how to get the best results with opt in lists.

You have to make sure you have 2 opt in lists for

1. Buyers

2. Prospects

The first way deals with buyers. You want to turn the buyer back into a prospect for another one of your products so they can become a buyer for that product. You do this by putting an opt in form to another one of your lists on the purchase page. If trust you, and buy your product then they’ll be interested in whatever else you have so the opt in rate will be much higher.

The next way is to make a forced opt-in. Some people don’t like doing this, but it has the best results. All you do is on your salesletter, don’t provide all the information. What you do is write something that will get the reader to want to read more. A good example of this would be Jim Edwards Mini Site Creator.

The third way is for prospects. When the reader reaches the bottom of the page (if they do) then you can make them have a choice, or you don’t and they close the website. This choice is to put the opt in form at the bottom of the page. So give them a choice.