When is the point that you go overboard with sending emails to your list? That’s a really tough question because every person on the receiving end has different feelings about this. Some people think that they’re not receiving enough email, and then there’s others who think that they’re getting way too much email, and unsubscribe from the list.

It all depends what your emails are about. If you’re sending your list an email everyday promoting affiliate products, then people are going to unsubscribe from your list because then all you’re doing is advertising and not providing useful and unique content.

If you don’t send your list an email in a whole month then send them an email. They most likely will forget who you are, and why they signed up for that list and unsubscribe. If you’re sending your list emails with content that’s useful and unique then your subscribers will want more. You have to think as the reader “What’s in it for me?”. You have to send your list emails that will benefit them. People usually sign up to your list because you offered something to them that in their mind was a benefit.

People don’t request information that they’re not interest in or feel that won’t benefit them. Online people join opt in email lists because they offer them useful information that’s not provided on the website. That’s what you have to do is offer them useful information. If you just start sticking out advertisements then you’re not fulfilling their request.

So think about it when you send out emails. Will it be the email that makes 80% of your opt in list unsubscribe, or will it be the email that makes them want more.